The QuickTime File Format became the basis for the MPEG-4 standard. Over the 1990s, QuickTime became a dominant standard for digital multimedia, as it was integrated into many websites, applications, and video games, and adopted by professional filmmakers. QuickTime was created in 1991, at the time, the concept of playing digital video directly on computers was 'groundbreaking.” QuickTime could embed a number of advanced media types, including panoramic images (called QuickTime VR) and Adobe Flash.

The term QuickTime also refers to the QuickTime Player front-end media player application, which is built-into macOS, and was available for download on Windows until 2016. So you’ll experience pristine video quality wherever you watch your movies or videos.Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.QuickTime is a discontinued extensible multimedia framework created by Apple, which supports playing, streaming, encoding, and transcoding a variety of digital media formats.

QuickTime features advanced video compression technology called H.264 to deliver brilliant, crisp HD video using less bandwidth and storage. And it lets you enjoy them in remarkably high quality. A powerful multimedia technology with a built-in media player, QuickTime lets you view Internet video, HD movie trailers, and personal media in a wide range of file formats. Its clean, uncluttered interface never gets in the way of what you’re watching. With its simple design and easy-to-use controls, QuickTime Player makes everything you watch even more enjoyable.

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